As the e-Commerce realm continues to grow and choices multiply, customers are able to be as picky as they want when it comes to what site they should buy from.
One of the major factors that influences what site they choose: transparency.
Customers want to feel like e-Commerce shops and sites are being transparent and giving them all of the information, not playing a game of smoke and mirrors. And transparency isn’t just good for customers; it’s beneficial for businesses as well.
Below are some areas that Cosmetista is focused on when trying to enhance the transparency of our business.
INFORMATIVE PRODUCT CATALOG
The first item to work on when trying to improve transparency is displaying product availability. No customer wants to get to the end of checking out online only to find out that the product they are buying isn’t in stock and is on back order, which means it could take weeks and sometimes even months to come in.
HOW MUCH AM I SAVING?
Pricing and Promotions
Two other very important areas to focus on when increasing transparency are pricing and promotions. With pricing, we show customers the entire price they will be paying for an item. At the end of the checkout, you won’t see miscellaneous charges that are attached to the item that you are buying. No surprises!
The same goes for promotions. Promotions are always clearly outlined so you won’t feel like you were duped into buying something that they thought was on sale but actually wasn't.
WHAT IS FREE SHIPPING COSTING ME?
Shipping and Handling Fees
Another area that needs to have transparency is shipping and handling costs. You’ll see as well how much you can shop more in order to receive free shipping.